A report by Zuban & Córdoba and GoodPublics revealed that 64.8% of Argentines prefer to get informed through digital media (social networks, web portals, and streaming), compared to a mere 34.3% who still choose traditional media. According to what Noticias Argentinas agency learned, the study "Communication Media and News in Argentina - November 2025" concludes that television "no longer sets the public agenda or defines common sense." The traffic of attention: more than 8 hours on networks The migration to digital is taking place in a context of extremely high consumption. Argentina is positioned as one of the countries with the highest use of social networks in the world: Daily Time: The average Argentine spends 8 hours and 44 minutes on the Internet on any device. Social Networks: Users invest 11 hours and 15 minutes weekly on social networks, more than any other medium. Prime Time Digital: The study ensures that media competition is no longer the fight for the rating, but the "fight for the feed", which is defined in the first two seconds of each post. The polarization of consumption and the generational gap The massification of digital has configured public micro-spheres segmented by age and, above all, by political orientation: The divided electorate: voters from different forces "do not inhabit the same informational spaces." Buenos Aires, December 8 (NA) -- The Argentine information ecosystem is going through a "structural transformation" that consolidates the end of the hegemony of television and the traditional press. While a part of the libertarian electorate concentrates its consumption on Instagram and Facebook, Peronist voters lean more towards YouTube as a main source. Generational gap: digital preference is more marked in young people. 74.9% of people aged 16 to 30 prefer to get informed through networks rather than television. The threat of artificial intelligence (AI) The emergence of generative AI (LLMs like ChatGPT and Gemini) poses a new existential challenge for the media: Traffic Loss: Falls close to 80% in traffic were detected for certain queries, as chatbots respond without the user needing to click on the portal. Visibility Score: The analysis of the LLM Score (citation index in AI) reveals that Infobae and La Nación lead in visibility in the responses of artificial intelligence search engines, while other media have not yet developed a clear strategy.
